social media vancouver

Great Social Media Strategy

Recently I witnessed the textbook example of a social media strategy with a goal to increase brand awareness, and to increase sales at the same time.  Here it is.

First the business showed a beautiful picture of their product (it was one of their art pieces) . This was on facebook. Here is the picture

social media vancouver

Then they posted this below the picture:

Giving away FOUR Artist’s Proofs of the White Lion Mandala Edition. I have 4 of these put aside and want to give them away to those who got love for Lions.

4 Winners will be chosen at RANDOM on Weds morning April 8…
To enter this Giveaway please do the following:

1) SHARE this post to your friends

2) COMMENT on this post or tag someone

3) LIKE this post

don’t forget to like the page: https://www.facebook.com/artofchristos

To see more detailed photos of this piece, go here: http://www.chrissaundersart.com/product/white-lion-mandala

Wasn’t that great?  That is the textbook example of increasing conversions and expanding brand awareness.  Great work to their Social Media Team !!

Benefits of a Blog for Business ?

Blogs:

 Blogs are the original form of Social Media

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 Blogs represent a centralized hub for consumers to have deeper engagement with your brand

 Benefits of blogs from a marketing perspective:

o Constant link building – link building helps SEO, and blogs are strong links

o Viewed as resource – establish authority and credibility through in depth posts

o Soft sell – friendly way to sell your product in low-pressure environment

o Deep, topical links – links to individual pages with strong anchor text

o Highly sharable content – generates new exposure and credibility

o Engage with fans – invite users to your blog for deeper communication

 Blogs lead to more visitors – 55% more

 Sites with blogs are more likely to generate inbound links

o People are more likely to link to an in-depth blog post than a home page

 Sites with blogs have over 400% more indexed pages: good for SEO

 Four questions to ask about blogs:

o Who is your audience?

o What is your purpose?

o How will you measure success?

o Are your plans sustainable?

 80/20 rule for blogs: 80% are first time visitors; 20% are repeat visitors

o Plan to convert these 80% into repeat visitors

 Five things to know before blogging:

o How to write well

o How to engage an audience

o How to focus

o Basic SEO

o Basic public relations

 Build a content plan to manage your content creation and publication

 Editorial calendars are hugely helpful to ensure that content is published regularly.

 Use search keywords to gather ideas for blogs

 Use event listings to plan blogs posts around important company and holiday events

 Examine how to add call to actions onto blog posts to encourage conversions

Ready to talk about us helping you create a powerful blog to increase sales and your business traffic?  Contact us now for a free consultation

Twitter Benchmark Report Q4 2014

Simply Measured Twitter Benchmark Report Q4 2014

The world’s top brands are more active, are creating more effective content, and are reaching larger audiences on Twitter than ever before. This Q4 2014 benchmark report analyzed the results and tactics of the world’s top 100 brands on Twitter to provide insights into successful brand strategies and benchmarks to compare with your own brand performance.

Twitter Benchmark Report

  • How active the world’s top brands are on Twitter
  • How engagement has outpaced activity and follower growth
  • Which tactics have fueled increased brand engagement
  • Benchmarks for comparing your brand performance
…and much more. Click the button below to download the full report!
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