The Secret To SEO Link Building Success: Adding Value

What’s the secret to SEO Link Building success? It’s a question a lot of people ponder.

The truth is that SEO is just a set of best practices that are ever-changing. Google for instance regularly roll out more updates to make things better for searchers. In fact with the Hummingbird update people have gone as far as to say Google is becoming more of an answers engine than a search engine.

Whether this is true or not when you’re performing SEO you still have the ultimate goal of ranking higher on the search engines. Building your PageRank (Google) is primarily how you will rank better in the SERPs (Search Engine Ranking Pages).

It used to be that you could rank better from simply stuffing keywords into your content. Today this can get you a penalty and actually hinder your chances… Once upon a time you could just build backlinks from any source and get a better PageRank but now Google focuses on quality relevant backlinks.

So when it comes to improving your PageRank today what are the most important factors?

Actually one of the most important ways is still building backlinks.

Secrets To Link Building Success:

When it comes to link building you want to focus on creating linkable assets on your own site that people find useful and can easily share. Not only will this build social signals which do play a growing role in relevancy in the PR algorithm… But you actually want to create content that people will link to on their own sites as a reference. If they’re linking you as a reference it’s highly probable that their content is related to your own. Which ticks all the boxes we’ve already talked about when it comes to relevant backlinks.

The better the PageRank of the page your link is on the more PageRank it will pass on to your own.

One thing you need to know about building backlinks is that it’s not easy. In order to even create a linkable asset you need a real content strategy and you need to understand your content audience which you’re going to have to figure out through analyzing data or at the very least doing a little bit of research.

So how can you build backlinks other than creating linkable assets?

In my opinion the secret to SEO success is all about adding value.

Not only is a linkable asset something that is in some way adding value to your audience but all the other methods that are tried and tested are also ways of providing value.

Forum Posting:

When it comes to building backlinks from forums you really only need to know a few things beforehand.

Firstly you need to know if it allows DoFollow links.

A DoFollow link is basically when a site allows for Search Engines to take into account their external links. When you find a site or forum that allows a DoFollow link then this means they will pass on PageRank to your own sites page. You can download a browser add-on such as SEOQuake to help you find this out. When you visit a forum you’re thinking of posting on take a look at external links in peoples posts and signatures. If they’re crossed out this means SEOQuake is telling you these are a NoFollow link. Which means it wont pass on any PR to your site. For SEO purposes this forum wouldn’t be any good to your campaign.

Secondly you want to find out if the forum is being posted on regularly. Check the forum and see when the most recent posts were made. If these were recent it’s passed your second check.

Lastly you need to check if the PR is good enough for what you’re looking for which again SEOQuake will show you.

Note: Make sure the forum topic is relative to your own site.

You want to reply to posts on the forums you’ve uncovered and keep a backlink in your signature. You can use anchor text of one of your keywords or simply use your site name if you’re linking to the index page of your site. For the sake of link diversity it’s probably better to use a keyword but as long as it’s passing on PageRank to your target page it’s all good!

You also want to create your own topics on the forum and make sure you create posts that are detailed and useful. In essence this method is all about adding value.

Blog Commenting:

This is pretty old school and to be honest not many blogs allow DoFollow links in the comment sections anymore. However some may still allow it and you want to try and find blog posts that are recent. Comment on these if you can find a DoFollow blog.

Note: It’s not a bad idea to do this for additional traffic generation purposes as it’s still adding value even if you can’t get a DoFollow link.

Comment on these only if you can add value. For one thing search engines take into account text that surrounds links. So if you’re posting something useful and relevant it may even help boost your sites page.

Again your SEOQuake add-on will tell you everything you need to know in order to find out if these blog comment sections are DoFollow.

Guest Blogging:

Of course I heavily endorse guest blogging. One of the best parts of this is it’s fairly easy to find blogs that accept guest posts that in return offer a DoFollow backlink. Not only this but they have established audiences themselves so it’s the best chance to add value to your audience and work on your SEO.

There is a lot you need to know about how to get accepted for a guest post but for the sake of brevity I wont go into it in this post. Instead I’ll link you to some excellent guides.

Posted in Blog.