Recently I witnessed the textbook example of a social media strategy with a goal to increase brand awareness, and to increase sales at the same time.  Here it is.

First the business showed a beautiful picture of their product (it was one of their art pieces) . This was on facebook. Here is the picture

Then they posted this below the picture:

Giving away FOUR Artist’s Proofs of the White Lion Mandala Edition. I have 4 of these put aside and want to give them away to those who got love for Lions.

4 Winners will be chosen at RANDOM on Weds morning April 8…
To enter this Giveaway please do the following:

1) SHARE this post to your friends

2) COMMENT on this post or tag someone

3) LIKE this post

don’t forget to like the page: https://www.facebook.com/artofchristos

To see more detailed photos of this piece, go here: http://www.chrissaundersart.com/product/white-lion-mandala

Wasn’t that great?  That is the textbook example of increasing conversions and expanding brand awareness.  Great work to their Social Media Team !!